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In Mexico, supermarkets offer low-cost divorce gift cards

Advertising & Marketing

Law firm Abogados Postulantes en Sociedad is out to prove that separation does not need to be painful with its Libera Pass divorce gift card, which customers can buy for themselves or a friend.

Divorcees in the Netherlands have already had the divorce process made easier thanks to Heartbreak Hotel, which provides separate accommodation for both partners for the duration of the proceedings. Now law firm Abogados Postulantes en Sociedad in Mexico is out to prove that separation does not need to be painful with its divorce gift card, which customers can buy for themselves or a friend. The company is offering the card for MXN 200 and unhappy couples can purchase the product online or at their local supermarket. According to , the campaign has been launched to rid divorce of its reputation for high expense, complexity and bureaucracy. Those taking up APS’ express package will need to load the card with MXN 5,000 plus VAT in order to proceed with the divorce, with the gift card price being deducted once all the papers have been signed. The company promises only four steps to complete the process – purchasing the card, filing an application, a single visit to the family court and the receipt of the documents providing proof of the separation. The Libera Pass is transferable, meaning that acquaintances who believe their friends need help in deciding where to turn for divorce can get the ball rolling with the gift card. Once purchased, users are granted 30 days in which to make their final decision to go ahead with the service. While some may see efforts such as the Libera Pass to speed up the divorce process as discouraging couples from working through their problems, those who have their minds made up will surely welcome the ease it provides. Could this work in your part of the world? Spotted by: R Steinberg

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