Each of the 15 jackets unlock a number of exclusive experiences.
Designed by Rochambeau, the BRIGHT BMBR has a hidden zipper pocket containing the limited edition label and customized chip. This technology unlocks bespoke products and experiences. The smart connectivity comes from Avery Dennison Retail Branding and Information Solutions (RBIS) and internet of things smart products platform .
The bespoke gift packages include a limited edition artwork, making-of video and selection of products from various stores. Also on offer is a VIP pass to a New York City restaurant, gallery or nightclub. Furthermore, each jacket is itself a ticket to Rochambeau’s 2017 Spring/Summer fashion show. This collaboration with Rochambeau is part of RBIS’ and EVRYTHNG’s #BornDigital project of apparel. The range is manufactured with software to make smart connectivity immediately available.
From shirts that change color when exposed to air pollution,to entire wardrobes that request donation if not worn frequently enough, fashion’s quest for something new includes integrated technology. What other ways could connnected clothing further innovate the fashion industry?