Igluu is a free Brazilian service that lets consumers create virtual shopping lists online using a computer or smartphone, before showing them which participating store offers the best deal.
We’ve seen online grocery shopping services that coordinate delivery from multiple local shops, and we’ve seen services that enable mobile shopping while on the go for delivery at home. Now combining a bit of both concepts, is a free Brazilian service that lets consumers create virtual shopping lists online using a computer or smartphone, before showing them which participating store offers the best deal. Shoppers begin on Igluu by creating one or more virtual shopping lists, adding items online using a computer or smartphone. Equipped with the free Igluu mobile app, smartphone users can either scan an item’s barcode or search by category to add it to their list. Separate carts can be created for different categories of products, and shopping lists can be shared among multiple users as well. Once the consumer is ready to place an order, they can easily see on Igluu which participating store offers the cheapest price. Once they’ve picked the store to order from, Igluu transfers their shopping cart to that retailer, which is then responsible for delivery to the user’s home. The video below (in Portuguese) explains the premise in more detail: Currently focused on Sao Paulo and Rio de Janeiro, Igluu will soon begin offering recipes on the site as well, with easy links to all the necessary ingredients. Time to bring a similar service to shoppers in the rest of the world?